We All Play For Canada

Briefs like this don’t come along often. Once every four years in fact.

To celebrate Canadian Tire’s partnership with Team Canada during the 2026 Winter Olympic Games, we created this campaign showcasing the uniquely Canadian skills that prepare its citizens for glory on the biggest stage of all.

Keep your ears peeled for our original cover of Canadian treasure Shawn Mendes, performed by an 80-piece orchestra.

CREDITS
Agency – Publicis Canada
Chief Creative Officer – Vini Dalvi
Creative Director – Sandra Baumander
Copywriter – Selina Heathcote
Art Director – Bruno Bueno
Executive Producer – David Krol
Production – Felon Studios
Director – Sasha Rainbow
DOP – Katelin Arizmendi
Editor – Monica Remba, School Editing Inc.
Music – Magma Music Agency